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Since working with Helmut Lang while completing her studies at the Vienna College of Applied Art (Wiener Hochschule für Angewandte Kunst), Maria Oberfrank has been busy designing clothing, accessories and jewelry for city-wanderers who value purism and understatement as important aspects of fashion.
For those who want to maintain their tendency for panache and attach a touch of subdued luxury, modern chic and sufficient opulence to a purist appearance, they can find what they are looking for with Pitour. Experimental imaginativeness, employed in every detail as a central theme, produces genuinely eye-catching pieces, accessories and jewelry for men and women.
The collections from Pitour certainly also express a fair share of Savoir Vivre and character. It brings out the sophisticated details and cheery ensembles from the elaborate design process.
Pieces by Pitour are a combination of Central-European austerity interwoven with a thread of passion and exuberance…
www.pitour.com
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The four designers of Artista established themselves as successes in the fashion scene in Budapest in 1994. While maintaining their success in the Hungarian capital, they have also understood, since the founding of the Combinat, how to capture the Viennese public with their very individual, if not emotional fashion concepts.
Alongside releasing seasonal collections and custom, one-of-a-kind pieces, the contributors to Artista have developed their expertise through many years of experience in various disciplines of styling, including costume work for films and television as well as organizing clothing and uniforms for major events. So don’t be surprised when you recognize various Arista designs in video clips, TV ads, image films, etc…
www.artistafashion.com
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Katha Harrer, the founder of the fashion label km/a designs and produces
unique pieces as an antithesis to off-the-peg clothing conformism. Her
fashion is innovative, sporty, functional, unisex and timeless. The
pieces captivate with unusual materials, distinct individuality,
comfortable wear and casual appearance. The emphasis is deliberately
placed on handwork. Instead of using mass production techniques, the
designer resorts to time-honored manual bleaching techniques. Each piece
is thus given a personal touch and literally bears Katha Harrer's
signature. She sees her clientele in people who have their own lifestyle
and also dress consciously and make their mark. The label logo, modeled
on a speedometer, actually means only one thing: the fast-living nature
of fashion trends.
km/a
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PLURAL, founded by Magdalena Brunner in Graz, has been designing clothes and bags for the modern urban woman under the motto "Live fair and beautiful" since 2015. Each collection of Plural is dedicated to minimalism. Minimalism as a self-confident, liberating and enriching form language of our time. Minimalism is an aesthetic reduction to the essential - when forms, colours and geometries are reduced to the simplest, it can be perceived much more consciously and intensively. Plural designs purist fashion that is worn to make a statement for more minimalism in life, for more freedom and concentration on the essential. All Plural pieces are designed and produced in Austria, using primarily high-quality certified organic materials, natural materials and sustainably produced materials. Only non-animal materials such as cork, Piñatex® or paper are used for the bags.
PLURAL creates an urban timeless minimalist fashion with respect to our nature.
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NI-LY's style is effortlessly elegant and casual with a sporty touch.
Clear simple lines, geometric origami-inspired cuts, elements from
Eastern and Western culture combine to create unusual yet wearable and
modern everyday wear.
The abstract signature fabric pattern "Flying Cranes" is made by
airbrushing each piece from different angles.
www.ni-ly.com
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